7 Tips on Marketing Homes Online for Sellers

Most people do their best to avoid careers in the sales industry. It's not because salespeople are bad or untrustworthy, it's because sales careers are difficult. You have to live in a world of rejection and constantly find new ways to sell products.

Therefore, when it comes to marketing your home in Spruce Grove or St. Albert, you might not know where to begin. After all, if you don't have any experience in sales, how are you supposed to get your home sold quickly?

We recommend marketing homes online. Did you know that 88% of consumers research products online before they buy? This includes everything from clothing to new homes.

We're here to help. Keep reading for a quick digital marketing strategy designed to help you sell your home faster (and for more money). 

1. Boost Your Home's Aesthetic Appearance

First, let's talk about how to prepare your home for sale. Marketing homes online requires capitalizing on the attractive features of your house. You must enhance the visually appealing aspects of your home to make it more alluring to online shoppers.

While it's okay to add some subtle changes to your photos in photoshop (like better lighting), don't make a liar out of your photos. Buyers will immediately notice the difference when they come to tour the home in person. 

Instead, spend time perfecting the appearance of your home. This can include:

  • New paint (interior and/or exterior)
  • Fixed drywall
  • New light fixtures
  • Updated hardware (drawer pulls, cabinet handles, doorknobs)
  • Deep cleaned flooring/new flooring
  • Cleanliness
  • And more

Just because you're trying to pull in buyers online, it doesn't mean you won't have to put in some physical work to prep the house. The average home seller invests over $21,000 into preparing their house for the market. While you don't need to spend that much money, you will have to invest some time and effort. 

2. Take High-Quality Photos and Videos

Now, let's talk about the photos and videos used for marketing homes online. Put yourself in the mindset of the average online buyer in Spruce Grove or St. Albert.

Would you be interested in a home with grainy, unfocused pictures? Would you look skeptically at a home that only had a couple of photos posted?

For this reason, you must take the time to take dozens of high-quality photos and videos when marketing homes online. The better your content is, the more appealing your home will be. The goal is to spark enough interest to motivate a buyer to come to the house in person and make an offer. 

Low-quality photos and videos will not help you accomplish this. 

3. Create an Accurate and Enticing Home Description

A fundamental part of your digital marketing strategy is learning how to create a description of your home designed to attract your target buyer. For example, when trying to sell homes for families, it's important to focus on the features that would be most valuable to single-family homeowners. This includes:

  • Number of rooms 
  • Number of bathrooms
  • Size of the backyard (plus details about privacy fencing
  • Kitchen and dining room size
  • Proximity to schools (including the school district)
  • Proximity to parks and playgrounds
  • Etc. 

Focus on your home's most attractive selling points in your description. Whether it's an amazing starter home for a young couple or a great house for a large family. Use the description to make it sound perfect for your ideal buyer. 

4.List Your Home on the Major Real Estate Websites

Marketing homes online means knowing where buyers are going to shop for future homes. This includes major listing sites like Zillow and Trulia. 

You need to get your home listed on these sites, as most buyers will head there first to start looking at potential homes in their area. While some of these sites allow you to list your home for free, don't be surprised if you have to pay to have it listed. 

5. Work With a REALTOR® to Gain Access to MLS® Agencies

Alternatively, if you work with a real estate agent, they have access to all of the major listing sites as well as exclusive access to certain MLS® agencies. Not only will a REALTOR® be able to get your home listing more visibility, but they also have experience creating listing descriptions, taking exceptional photos and videos of your space, and more.

If you're looking to sell your home quickly in Spruce Grove or St. Albert, working with an experienced real estate agent is going to be your best bet. They can also help you show your home, manage your digital marketing strategy, and more.

6. Share Your Listing on Social Media

One of the best ways of advertising open houses is through social media. Even if you don't have a massive following or huge social media presence, you can get the word out through various social media platforms. 

For example, post your listing on your personal Facebook page and ask your friends and followers to share it for you. This will make it visible to all of their friends and followers. 

You can also join a community buy/sell/trade page and list your home there. However, some of these community pages have rules about what you can and cannot sell. Make sure it's okay to list your house.

7. Be Available and Accessible

Finally, timely communication is one of the most important rules for marketing homes online. If someone's interested in your house, you must respond to them immediately.

The modern shopper is all about speed and convenience. If you take more than a day to get back to them, they'll probably move on to other homes. Do your best to stay on top of potential buyers reaching out, asking questions, and scheduling tours. 

Once again, if you hire a REALTOR® to help you sell your home, all of this will be off your plate. You won't have to worry about showing the home or interacting directly with buyers. 

Need Help Marketing Homes Online in Spruce Grove or St. Albert?

Are you trying to sell your home in Spruce Grove or Albert? If so, follow the tips listed above for marketing homes online to sell your home faster. Remember, the goal is to maximize your home's online visibility. 

And if you need a little help, that's okay. Contact us today to get in touch with one of our experienced REALTOR®s to help you list and market your home. We would love to take the reins so you can focus on more important things.

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