How to Market Your Spruce Grove Houses for Sale

About 50% of buyers find their new home online. If you don't have a marketing strategy, however, you could struggle to reach buyers. They might focus on other listings in the area instead.

Do you have Spruce Grove houses for sale? Here are seven tips that can help you market your property.

Then, you can find a buyer quickly with ease. Otherwise, you might struggle to stand out from the crowd. If people don't know your property is up for sale, you'll never attract a buyer.

Instead, generate awareness and start booking more tours. Get started with these seven simple marketing tips today!

1. Understand Your Audience

One of the biggest mistakes you can make when trying to sell a home is neglecting to research your target audience. If you don't research your audience, you won't appeal to their needs. Instead, consider who you're trying to reach with your marketing. 

Gen X (born between 1965 and 1979) makes up the largest portion of homebuyers. They're also the largest generation of sellers. 

Older millennials (born between 1980 and 1989) make up the second-largest group of buyers.

You can adjust your strategy based on your target audience. Then, you can personalize your content with a specific age group in mind. Personalization could make it easier for you to connect with your audience.

Take the time to learn about your target audience's priorities. What are they looking for when exploring Edmonton homes for sale? For example, maybe you want to focus on marketing to families.

In that case, showcase all the family-friendly amenities in the area. You can market a nearby park, shopping center, or school. 

If you're focused on younger millennials, consider marketing clubs, restaurants, and other amenities. 

Researching your target audience will help you create a more focused marketing campaign.

2. Consider Your Pricing

Before listing your property, take the time to consider your pricing strategy.

If you price too high, you could scare prospective buyers away. Lower-cost options in the area will have an easier time appealing to local buyers.

If you price too low, you could leave money on the table. You might struggle to negotiate with prospective buyers, too. 

Instead, explore houses for sale in Sherwood Park that are similar to yours.

Look at the prices for those homes. Explore market trends as well. Then, price your property accordingly.

If you're struggling to improve your pricing strategy, consider working with an experienced real estate agent. You can leverage their experience and expertise to set the right price. 

3. Take High-Quality Photos

Before listing your Spruce Grove houses for sale, call a professional photographer. Have them take high-quality images of the property.

Consider making a few cosmetic updates to the property beforehand. For example, you can improve the property's curb appeal. Give the exterior and front door a fresh coat of paint.

Mow the lawn, remove debris, and plant fresh flower beds, too.

Curb appeal can help you attract new buyers to your property. In some cases, the house's exterior is the first thing people see. If the house looks old and worn down, it could scare buyers away.

Consider scheduling a house inspection, too. An inspector can catch major issues with the property. You might want to make a few updates to entice buyers.

Then, you can make sure your photos capture the property's true beauty.

If there are any lingering issues with the property, make sure to mention them in the listing. Buyers will appreciate your honesty. Otherwise, they might think you were trying to hide something after scheduling their own inspection. 

You're no longer limited to photos when marketing houses for sale in Edmonton, though. Consider capturing overhead drone shots, too. Drone photography can help you capture the neighborhood.

You might have an easier time appealing to buyers who want to enjoy all the area has to offer.

Otherwise, consider creating a video tour of the property. Video tours can help you appeal to buyers who are still social distancing. They can determine if the property is a right fit before scheduling an in-person tour.

Creating a virtual tour can help you narrow down prospects. You can focus on the people who have a real interest in the property.

You could save valuable time and effort as a result. 

4. Highlight Eye-Catching Features

What features will help your Spruce Grove houses for sale stand out?

For example, you might want to highlight a property's expansive yard. Maybe you want to focus on the neighborood's safety or quality schools nearby. Perhaps the house has a stunning pool, garden, or bay window.

Focus on features that appeal to your target audience.

Make sure your professional photographer gets images of the features you want to highlight for each listing. 

5. Use Social Media

As part of your marketing strategy, it's important to use every tool at your disposal. Consider using social media marketing this year. Social media can help you spread the word about your Edmonton homes for sale.

Remember, if you're not generating awareness, you'll never draw prospective buyers. 

Post photos of your homes for sale in Sherwood Park. Create attention-grabbing, appealing captions for each post. Then, add a call to action at the end of the post.

For example, you can encourage people to direct message you to schedule a tour.

Don't forget to share your video content, too. Video content can help your post stand out on social media.

As people start commenting on your posts, respond back. Answer any questions they have. Then, encourage them to explore the property in person. 

Ask people to share your posts, too. As they start sharing your content, you'll reach a wider audience. You can draw more prospective buyers to your property as a result. 

Make sure your property is clean and prepared for a tour at the last minute. Adjust your schedule to the buyer's. They'll appreciate your willingness to take a last-minute tour.

Make sure everything is clean, neat, and organized before they arrive. Otherwise, make sure you're avoiding these selling mistakes

6. Create PPC Ads

About 65% of consumers click on pay-per-click (PPC) ads. PPC ads are digital ads. They can appear on social media platforms, websites, or search engines. PPC ads appear as text and visual ads.

PPC ads can boost awareness about your Spruce Grove property by 80%. You can attract more people to your listing and start booking more tours.

Consider using both Google Ads and Facebook Ads when developing your PPC advertising strategy. 

You can use these platforms to appear in front of your target audience based on specific demographics. You can target specific age groups or people who visit specific websites.

For example, you can appear in front of someone who has already looked for homes for sale in Sherwood Park. 

You can even create campaigns for each audience group. Remember, personalization could help you appeal to your target audience. You can speak their language to draw them to your property listings. 

It's important to note that you'll pay each time someone clicks on or views your ads. You'll need to set a budget before you start advertising. Then, you'll need to narrow down your targeting.

Broad targeting could lead to costly clicks that don't result in leads.

More precise targeting can help you appear in front of people who already have an interest in Spruce Grove houses for sale. You can appear in front of your audience to start booking more tours. 

7. Get Help

About 52% of homebuyers say the main purpose of a real estate agent is to find their desired property. Chances are your prospective buyers have already hired a real estate agent.

Instead of trying to market Spruce Grove houses for sale alone, consider working with a real estate agent. Look for an agent that helps buyers and sellers. They could help connect you with a potential buyer

Consulting a real estate agent can help you adjust your marketing strategy, too.

For example, they can help you stage your property. Staging could help you better appeal to your target audience. Otherwise, your home might look cluttered.

Visitors might struggle to imagine themselves living in your home as well.

Instead, you can use staging to help them picture their future in your Spruce Grove home. 

Working with a real estate agent can help you find new marketing opportunities, too. For example, virtual home tours are becoming more popular. Drone videos are a great way to attract prospective buyers, too.

Consider finding a real estate agent who has experience selling homes in Spruce Grove. You can leverage their experience to appeal to buyers in the area. 

Sales Success: 7 Tips for Marketing Spruce Grove Houses for Sale

Developing an effective marketing strategy for your Spruce Grove houses for sale doesn't have to feel like a hassle. Instead, keep these seven simple tips in mind. With these tips, you can draw more prospective buyers to your properties.

You can generate more awareness, schedule more tours, and finally make a sale!

Need help selling your Spruce Grove home? We can help.

Contact us today to get started. 

Post a Comment